“CPI (Cost Per Install) campaigns are specific to mobile applications. Tubemogul, acquired and rebranded by Adobe in November of 2016, has about the best and most concise definition we could find, so here it is:
Cost per install (aka CPI) – a definition and formula Android app CPI Globally (Google Play market) – $1.22īefore diving into the specifics, it will certainly make sense to give a definition for what is Cost Per Install and how to calculate it.First things first, let’s start with providing the set of stats that draw the picture for apps Cost Per Install in various countries and mobile platforms.
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